Starwood Hotels: Q1 SPG Promotion ‘Power Up’ Announced

by Continental Club on December 14, 2012

Starwood Preferred Guest, the loyalty programme of Le Meridien, Aloft, Four Points, Westin, The Luxury Collection, W, Sheraton, St Regis and Element hotels, has announced its forthcoming member promotion for the first months of 2013.

Entitled ‘SPG Power Up’, members will earn 2,000 bonus Starpoints® for every four eligible nights stayed (up to 8,000 bonus Starpoints and 16 nights). An additional 10,000 bonus Starpoints will be awarded when 20 eligible nights have been consumed.

Registration will open in early January to register, and eligible stays at any of the hotels and resorts in the SPG programme from January 15 through April 15, 2013 will qualify.

To set a reminder to register, members can text “PWRUP” to 447950080934 in the U.K. to opt in. Opted-in members will receive three text messages from Starwood for the campaign. One message will be sent after opting in, asking you to respond with keyword “YES” to verify that you would like to receive the reminder text. Once you do so, you will also get a text confirming that you have been opted in. Then, when the promotion is live, you will get the reminder text with registration information. Message and data rates will apply.

For more details, full terms and conditions and to register once the promotion is live, visit


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