British Airways has today loaded sale fares to worldwide destinations in its Business and First Class cabins. As usual, fares are available to purchase before the official advertising begins, and Continental Club’s monitoring once again means that readers have the opportunity to book whilst availability remains at its highest levels.

British Airways Low Fare Finder

Prior to the publication of a specific ‘Sale’ page The ‘Sale‘ page is now live at ba.com, although the airline’s Low Fare Finder is the most effective way of locating sale fare availability, which extends across both Club World business and First Class cabins on longhaul routes, and Club Europe shorthaul business class as well. The booking deadline for this sale is 10th March 2015.

All Club Europe,  Club World business and First Class sale fares qualify for full credit in the British Airways Executive Club frequent flyer programme, as well as for OnBusiness points for small and medium sized enterprises enrolled in that programme.

In the former case, bookings made in this sale will earn at existing Executive Club rates, rather than the revised ones recently announced, even if the flight takes place after the Executive Club changes take effect on 28th April 2015.

For a full list of longhaul destinations and lowest fares, including the corresponding fare in the last sale (December 2014), click ‘READ MORE’ or scroll down.

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British Airways traditionally leads the market with a pre-Christmas sale in all of its longhaul cabins. In recent years, it has broken cover around a week before Christmas Day itself. This year, things haven’t exactly worked out the same way, with Christmas fares appearing more like lonesome tone-deaf voices knowing only half the words to the carol, rather than King’s College Choir in full chorus.

Finally though, it sounds like the Waterside version of Gareth Malone has turned up and got everyone to at least read from the same hymn book.

So, Hallelujah, Club World business and First Class sale fares are now loaded, following on from last week’s World Traveller economy and World Traveller Plus premium economy sale launches.

As with the sale in those World Traveller and World Traveller Plus cabins, bookings must be made by 27th January 2015, for travel dates which vary by destination. All Club World business and First Class sale fares qualify for full credit in the British Airways Executive Club frequent flyer programme, as well as for OnBusiness points for small and medium sized enterprises enrolled in that programme.

There are still a few X-Factor early-round bum-note interlopers though, which makes analysing the sale quite difficult overall. Seoul, for example, is almost 25% cheaper in First Class than it was last time around, while New York is almost 30% more expensive in Club World. That said, for anyone who has been hovering over the ‘book now’ button in recent weeks, most destinations do see notable reductions during the relevant travel periods.

For a full list of longhaul destinations and lowest fares, including the corresponding fare in the last sale (October 2014 – not the early December ‘£1007 flash’ sale), click ‘READ MORE’ or scroll down.

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British Airways is loading sale fares in its longhaul Club World Business and First Class cabins, for travel to destinations worldwide. Our constant watch on fares means that we can highlight savings before they’re publicly promoted in the media, via travel agents or even on the BA.com homepage.

The airline has updated a webpage in its ‘offers‘ section however, which highlights Club World and First Class fares for travel at Christmas and during the UK Winter Half Term breaks. Other travel dates are available, and bookings must be made by Wednesday 12th November 2014.

As always, Club World Business Class and First Class Sale fares earn full Tier Point and Avios credit in the British Airways Executive Club, and points in the OnBusiness SME Loyalty programme for eligible members.

The fares are not all fully-loaded yet; some are listed in the system but availability is only just being attached to seats – so keep checking at ba.com. Other fares (for example Bermuda) are not yet showing a sale fare on direct services from London, however there maybe indirect availability at lower/sale fares with connections on American Airlines. Sale fares are non-changeable and non-cancellable.

There look to be fewer stand-out fares in this sale than the last one; most of biggest reductions are probably more to do with the August sale not offering a particularly strong fare to a given destination – for example Boston being 19% lower in Club this time round. Conversely, South East Asian destinations barely feature in this sale, with Bengalaru starting at £2212 now, compared to £1370 during the Summer sale. This may of course change as fares are continuing to appear.

For a full list of currently available longhaul destinations and starting Club World and First Class fares, scroll down or click ‘READ MORE’ below. The listing includes some fares which are not ‘Sale’ fares per se, but are listed for completeness, as well as the equivalent fares from the last ‘Luxury World‘ sale in August 2014.

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