They say that there are no new ideas under the marketing sun and, to prove the point, Dutch carrier KLM (and its partner Air France) has launched a long haul Business Class deal for Christmas and New Year which is almost identical to last weekend’s British Airways Club World bonanza.

The range of destinations isn’t as expansive as BA’s was, but the fares are just as competitive at £999 return. And, as usual, some of the actual fares charged are a little lower again thanks to the complexities of taxes, fees, charges and exchange rates. Abu Dhabi, for example, is in reality available from £968.18 return.

Air France KLM’s route network is slightly different to British Airways’ too, so some interesting alternative routes are on offer. The fares are also, possibly surprisingly, flexible and cancellable at a charge, and earn 250% of flown miles in the Air France KLM Flying Blue loyalty programme. The fares book into ‘Z’ class.

Bookings must be made at klm.com by midnight GMT on 8th December 2014, for travel up to 3rd January 2015.

The list of destinations is as follows:

For full details and to book, visit klm.com.