East Coast Trains Partners With M&S

by Continental Club on June 25, 2012

East Coast Trains have announced an additional option for its East Coast Rewards loyalty programme members to redeem points.

500 Rewards Points can now be exchanged for a £10 Marks & Spencer eCode, which can then be spent online at the high street retailer’s website.

East Coast Rewards members earn 1 point for every £1 spent on Standard Class rail tickets online at www.eastcoast.co.uk, with the rate increased by 50% for First Class ticket purchases.

So, £333 of First Class tickets purchased on the East Coast website would be enough for a £10 Marks & Spencer code – effectively rewarding members at 3% of expenditure. Up to 5 eCodes may be requested per account per month.

Customers of other rail companies can also benefit, as all rail tickets purchased online from East Coast, not just those for East Coast services, are eligible for points-earning.

Other existing Rewards redemption options include complimentary First Class tickets on East Coast services, which may remain better value for regular East Coast users who are able to book reward travel in advance. An any East Coast destination First Class Return For Two is priced at 1400 Reward Points – the result of a £933 spend on First Class tickets. An example Newcastle to London return starts at £89 per person return in First Class, so the reward could be worth almost 20% of spend. The value of the free ticket reward depends on route redeemed and also availability, which is restricted.

For further details on East Coast Rewards, click here.

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